We worked with Imagination London to design and produce key animation sequences for a 30m wide screen situated at a charity event in the Serpentine Gallery London. Celebrating 75 years of the E-Type and 40 years of the Serpentine Gallery.
__A giant advent calendar projected onto the side of London’s Westfield Shopping Centre to promote Google’s new Chrome browser, produced for our partner agency Flourish who ran the project. The team created and produced the entire projection mapped animation, hand drawn advent goodies and sound fx.
Creative Director. Guy Tremlett
Production Director. Catherine Smee
Art Direction. Paul / Scott Boulding
StoryBoards/Animation. Dan K.
Projection. Bluman Asso.
__The project scaled a massive 4104×864 and was rendered out at 60fps. Working along side Nick Scott and Darkside Animation, the team composited and output the entire project over a 4 week period. Commissioned by Imagination London. The film was shown at the Detroit Motorshow. Weve just found out that the LRX film produced early 2008 won a BIMA (British Interactive Media Award).