Car / Motor Industry
We worked with Imagination London to design and produce key animation sequences for a 30m wide screen situated at a charity event in the Serpentine Gallery London. Celebrating 75 years of the E-Type and 40 years of the Serpentine Gallery.
__A series of narrative and spontaneous brand related motion graphics produced for a LIVE event held in Singapore for Castrol. Magenta designed and produced the shows video content which consisted of LIVE action performances, backed by video and projection mapping techniques for our partner, experiential agency Flourish.
Creative Director. Guy Tremlett
Art Direction. Magenta
Production. Magenta / Peter Menich
__The project scaled a massive 4104×864 and was rendered out at 60fps. Working along side Nick Scott and Darkside Animation, the team composited and output the entire project over a 4 week period. Commissioned by Imagination London. The film was shown at the Detroit Motorshow. Weve just found out that the LRX film produced early 2008 won a BIMA (British Interactive Media Award).