__We undertook the task of rebranding SilverBug, a well established IT company. Amp London provided strategy, tone of voice and brand direction via a series of discovery workshops held in London.
The final logo mark and overall tone of voice was designed to convey a friendlier more personable company in line with the new strap line “Business-Shaped Technology” The rounded, softer edge styling gives the brand its own unique identity within an increasingly competitive market.
To finalise the project, the SilverBug website went live in July, bringing together brand, voice and service. View it here