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SilverBug Brand, Voice and Site…

26 Sep 2012 / in Design, Finished Project

__We undertook the task of rebranding SilverBug, a well established IT company. Amp London provided strategy, tone of voice and brand direction via a series of discovery workshops held in London.

The final logo mark and overall tone of voice was designed to convey a friendlier more personable company in line with the new strap line “Business-Shaped Technology” The rounded, softer edge styling gives the brand its own unique identity within an increasingly competitive market.

To finalise the project, the SilverBug website went live in July, bringing together brand, voice and service. View it here

Gulf Racing reveal new car livery!

09 Mar 2012 / in Design, Finished Project, News

__Its official, Gulf Racing have now implemented our graphic styling to the new McLaren MP4-12C GT3 car. See the latest car shots here

Our first commission from California!

01 Feb 2012 / in Design, News

__Wake Island CEO has commissioned Magenta to produce a new ident for a Wake Boarding Park based in Sacramento, C.A… Initial visuals have been sent, will post them up as soon as we have clearance.

Magenta asked to expand the Gulf Racing brand

23 Jan 2012 / in Design, News, WIP

__Magenta have been asked to work on the official branding of the clothing line for team and pit crew bringing the recently branded McLaren MP4-12C GT3 challengers into all aspects of the race teams apparel.